Kusha Kapila and Zorawar Singh for MX Player
Neha Dhupia and Angad Bedi for MX Player
Prince Narula and Yuvika Chaudhary for MX Player
Divyanka Tripathi and Vivek Dahiya for MX Player
MX Player’s New Original "Pawan and Pooja" was set to release on Valentine’s Day, 2020. The goal was to create a massive buzz and get users to engage with the show by taking the Pyar Ka Poll on the microsite.
Partnering with popular celebrity couples to amplify the narrative of the show across social media and encouraging their followers to engage with the show by taking a Poll.
To ensure maximum awareness and engagement, we took the Content Marketing approach and partnered with influential celebrity couples, who share their thoughts on u̶̶n̶complicated relationships and engaged in a fun banter that was highly relatable to the target audience. Users from across the country were diverted to the microsite where they took the ultimate Pyar Ka Poll.
Full Service / Creative