We also created this interesting feedback system. Instead of the monotonous feedback forms, here our idea was to place a fixed number of candies in each section and placed an emoji as to how the employees feel about the service provided. The feedback was simply assessed through the container from where maximum candies were taken.
As our main aim was to make people ‘Raise the ticket’, we created these humorous messages to be put in most of the common places that one can come across on daily basis.
Taking relevant situations that could trouble the employees in the office, we created a series of consequences that would lead them to an unpleasant situation. We used a kind of fear psychosis here and devised this campaign to urge the employees to rather just raise a ticket than go through all the trouble.
This was more of a daily activity to create an engagement with the mascot, ‘Smart Ninja’. Here employees would voluntarily push the button ‘to get a motivational and positive message from Smart Ninja’. Some messages would also contain free food items that they could redeem in the office’s canteen.
Using the quotes and situations of famous personalities to attribute superpower to the mascot, ‘Smart Ninja’. We wanted to showcase the exceptional capability to fix the services.
Targeting specific services and creating an exaggerated message with a humorous tone to take employees take notice of it.
Create a campaign for internal communication at the co-working space ‘Smartworks’ to encourage people on raising a ticket for getting any service fixed.
Urging employees to raise a ticket, but with interactive, engaging, and interesting communication using its mascot ‘Ninja’ to grab attention.
We created campaigns with humorous tone mainly communicated through posters, stickers and interactive platform.
The communication led employees to follow the official process of ‘Raising The Ticket’ whenever faced any difficulties in the services being provided at the co-working space.