We devised this campaign to showcase the ill effects of Plastic on humans and its surroundings while placing the product of Jindal ie objects made with stainless steel as an alternative to the harmful plastic.
As stainless steel infrastructure is dominating today’s times, we used contemporary patterns to include in the brochure of ‘Infra’ vertical. The brochure was neatly comparted so as to impart a clear information about the industry.
Combining the colours grey and orange, we designed the brochure for ‘Mobility’ vertical giving it a contrast and striking appearance. As all the verticals come under one parent company, we maintained the synergy between all the brochures.
While designing the brochure for different verticals, we kept a balance of visual and text with minimal design pattern. This is the brochure for the ‘Plumbing’ vertical. We have incorporated colour and visual related to the domain it works in.
Revamp company brochures of different vertical and bridge the gap between business and customer through clear communication about the products.
JSLL has four segments namely, Infra, Plumbing, Value Engineering and Mobility. We had to generate social media content pertaining to the respective products of the four verticals along with promoting the benefits of stainless steel.
We synergised the communication of all its verticals for social media as well as company brochures. We created conceptual video for promoting stainless steel at large.
The social media presence was established strongly with a regular influx of posts and the brand standpoint was made clear through videos that established their product as eco-friendly.