Client Brief

One of the largest chains of salon in India, Geetanjali salon Approached us for rebranding and devising launch communication for its expansion in different cities like Mumbai, Jaipur, Pune, Chandigarh and Bhubaneshwar.

Idea

Create campaigns aligned with new branding and communicate strategically so as to be relatable to its new potential customers mainly youth.

Execution

We picked the traits of an artist and blended it with aestheticians for the rebranding. The campaign, “You Are The Muse” was inspired from it and the design language was further extended in all the campaigns.

Result

Being a well-known name in salon business, the campaigns resulted in huge footfalls in all the cities it launched. The campaigns resonated with the youth and garnered their attention.

VOLUME

Full Service / Creative

  1. New Delhi

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Do Not Visit
BRAND T&T Group, 2019

PROJECT Do Not Visit...

An emerging real estate developer in Delhi/NCR, the client wanted to showcase itself a pioneer in the “Digital Living” and introducing “Smart Ho...

Mahagun Marina Wwalk Launch
BRAND Mahagun, 2019

PROJECT Mahagun Marina Wwalk Launch...

Create upcoming launch campaign for the commercial mall with communication that would generate anticipation among the people....

Quadira Annual Report
BRAND Quadria Capital, 2019

PROJECT Quadira Annual Report...

Create an Annual Report for stakeholders and investor using a contemporary design approach....

Jindal Stainless Steel
BRAND Jindal Stainless Ste, 2019

PROJECT Jindal Stainless Steel ...

Revamp company brochures of different vertical and bridge the gap between business and customer through clear communication about the products....

Smart Ninja - Ticket Raising Tool
BRAND Smartworks, 2020

PROJECT Smart Ninja - Ticket Raising Tool...

Create a campaign for internal communication at the co-working space ‘Smartworks’ to encourage people on raising a ticket for getting any service ...