Client Brief

An emerging real estate developer in Delhi/NCR, the client wanted to showcase itself a pioneer in the “Digital Living” and introducing “Smart Homes”.


Position the brand as pioneer in digital housing space while mainly focusing on first time home buyers.


We devised a campaign on the lines of reverse psychology to create curiosity and generate lead. As Delhi/NCR is filled with real estate ads everywhere, our purpose was to stand out amongst the crowd.


“Do Not Visit” campaign was showcased in OOH and print ads that created quite a buzz across the city. The sales visibly increased within few days after the ads were published. People were educated about “smart homes” and had positive responses for the new age homes.


Full Service / Creative

  1. New Delhi



Category Experience


11-25 Employees

Other Projects
Geetanjali Rebranding
BRAND Geetanjali Salon, 2020

PROJECT Geetanjali Rebranding...

One of the largest chains of salon in India, Geetanjali salon Approached us for rebranding and devising launch communication for its expansion in diff...

Mahagun Marina Wwalk Launch
BRAND Mahagun, 2019

PROJECT Mahagun Marina Wwalk Launch...

Create upcoming launch campaign for the commercial mall with communication that would generate anticipation among the people....

Quadira Annual Report
BRAND Quadria Capital, 2019

PROJECT Quadira Annual Report...

Create an Annual Report for stakeholders and investor using a contemporary design approach....

Jindal Stainless Steel
BRAND Jindal Stainless Ste, 2019

PROJECT Jindal Stainless Steel ...

Revamp company brochures of different vertical and bridge the gap between business and customer through clear communication about the products....

Smart Ninja - Ticket Raising Tool
BRAND Smartworks, 2020

PROJECT Smart Ninja - Ticket Raising Tool...

Create a campaign for internal communication at the co-working space ‘Smartworks’ to encourage people on raising a ticket for getting any service ...