Visual Theme Extension
Office Space Branding
Aon Global as it was known prior to its de-merger and eventual buyout was the second largest insurance broker in India at the time. The buyout was a complicated process drawn out over 2 years. The internal stakeholders, to stay ahead of any table talk and disinformation opted to rebrand the company. The new entity was renamed to Global Insurance Brokers a.k.a Global.
VALUE PROPOSITION (BRAND DRIVERS)
Logo and Visual Identity Idea:
After several stakeholder discussions and in staying true to the fact that the company would operate the same, was being run by the same core team, and would deliver as expected, the logo being the most recognizable brand asset didn’t need a re-design but some tweaking. While the older logo had a bold, rigid look we decided to use a thinner font from the same family to make the new unit appear clean, contemporary and elegant.
For the visual theme, our solution hinged on visual storytelling, creating an apt graphic element indicative of the complexities of insurance in a simple way. Insurance as a sector can be a maze to navigate. Without in-depth domain knowledge, an entity can easily lose its way. The maze gives us a lot of shortcuts but there’s only one best— often the longest—route to success. This is the route we took. In just five weeks, we derived, developed and delivered an entire brand revamp for Global Insurance.