Client Brief

Team Cashless India is a nationwide initiative by Mastercard in association with MS Dhoni to accelerate the acceptance and adoption of digital payments by Indian consumers and merchants. As part of its employee communication strategy, the Mastercard team creates campaigns to increase employee awareness and drive engagement.

  • To create communication demonstrating the value of the work employees do at Mastercard while encouraging them to contribute to the Team Cashless initiative

  • Communication should tie in with Independence day 2020 and address Mastercard’s contribution in tackling the Covid-19 issue

Idea

The Covid-19 outbreak has disrupted life as we know it. This has fundamentally changed consumer and seller behavior towards money and payment methods. These unprecedented times have necessitated a revolution- a digital revolution. It’s time to salute those at the forefront of the revolution, the #DigitalKrantikari.

Execution

A mailer series celebrating everyone that has played a part in enabling Digital Krantikaris in this revolution leading to a special thank you video from MS Dhoni.

Velocita Brand Consultants

Full Service / Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
Team Cashless India -  Internal communications launch campaign
BRAND Mastercard, 2020

PROJECT Team Cashless India - Internal communications launch c...

Mastercard, along with legendary cricketer MS Dhoni, have joined hands to launch a nationwide initiative to accelerate the acceptance and adoption ...

Global Insurance Brokers Rebranding
BRAND Global Insurance Bro, 2018

PROJECT Global Insurance Brokers Rebranding...

Aon Global as it was known prior to its de-merger and eventual buyout was the second largest insurance broker in India at the time. The buyout was ...

Tufcon Steel – Ab India banega tough
BRAND Tufcon Steel, 2018

PROJECT Tufcon Steel – Ab India banega tough...

To raise awareness of Tufcon Steel’s new range of TMT bar with Rib X and high corrosion resistance technology in target markets. ...