Client Brief

Standard Chartered wanted to develop communication around the more prevalent fraudulent activities to ensure that customers were aware and vigilant about them.

They wanted a detailed communication which would include – What went wrong, What should have raised a red flag, What are security measures.

Idea

As the email had to cover a lot of details and would hence be a long one, the challenge was to make it both compelling and easy-to-comprehend.

Execution

We created a comic-strip style storytelling format and showcased real-life case studies – detailing out the steps, yet making it a quick and interesting read.

Result

This series of fraud awareness was much-appreciated by the client and well received by customers. As a result, the email series created for India business was perused by the Singapore headquarters for global usage.

Urja Communications

Digital / Web & Mobile

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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