Client Brief

HDFC Bank wanted to leverage the festive season by coming up with grand festival under the umbrella name ‘Festive Treats’ that can have its own identity and brings best-in-class offers on loans and cards. The objective was to increase transactions across all the products during festive season.

Idea

We conceptualised an impactful and flexible creative template that could perform brilliantly across all platforms.

Execution

Along with personalised offers conveyed through clear and concise copy sealed the deal. The creatives were targeted to different and handpicked segments basis demographics and consumer behavior insights. And hence the communication was customized to meet the specific of each segment.

Result

Campaign is currently running succesfully across all platforms.

Urja Communications

Digital / Web & Mobile

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
HDFC Bank Personal Loan Customer win-bank campaign.
BRAND HDFC Bank, 2019

PROJECT HDFC Bank Personal Loan Customer win-bank campaign....

HDFC Bank, India’s No.1 Bank wanted to boost their Personal Loan customer base, through a multi-wave Personal Loan customer acquisition campa...