Client Brief

Produce an off-beat product launch cum explainer video.


What sunshine is to flowers, if done right, a mascot can be to product communication. We used this learning to write a plot which would result in an interesting film.


A quirky product film made for a unique service offering!

Produced using 3D & some 2D animation in an unorthodox storytelling format. As mascot iBox’s story unfolds, it helps build empathy between the audience and the characters, leading to a heightened intrigue for the product.


Led to a highly successful pilot. Helped make a good business case for the concerned department. 5K Organic Views on YouTube.

Think WhyNot Films

Film & Production

  1. Mumbai



Category Experience


11-25 Employees

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