ICICI Bank - iBox Film, a first-of-its kind, 24X7 package collection terminal
Produce an off-beat product launch cum explainer video.
What sunshine is to flowers, if done right, a mascot can be to product communication. We used this learning to write a plot which would result in an interesting film.
A quirky product film made for a unique service offering!
Produced using 3D & some 2D animation in an unorthodox storytelling format. As mascot iBox’s story unfolds, it helps build empathy between the audience and the characters, leading to a heightened intrigue for the product.
Led to a highly successful pilot. Helped make a good business case for the concerned department. 5K Organic Views on YouTube.
Film & Production