Client Brief

Make an impactful film to help prospective residential property buyers realize the efforts by JP Infra for water conservation & re-purposing.


A social cause film for the brand, narrated by a virtuous celebrity, is the formula for a runaway success. That’s what we did in our new project for our client JP Infra.

Our task-in-hand was to create a film for their ingenious water conservative initiative at their upcoming residential development in Mira Road. Keeping in mind the gravity of the subject, we proposed Mandira Bedi, a popular TV Host and celebrity, as the face of this film to narrate the message that not only stimulates viewers’ mind but also inspires action. While the actor & the narration did its part, the set created and the graphics used were carefully designed & planned to suit the film’s subject and the brand colours, explaining the film as meticulously as possible.


The film was shown to the prospective buyers during the pre-sales process. It helped them in realizing one of the property's USP & made them appreciate JP Infra's efforts.

Think WhyNot Films

Film & Production

  1. Mumbai



Category Experience


11-25 Employees

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