Godrej Material Handling - The Launch Campaign (Animal Analogy)
The Forklift Launch Video
B2B launch film to introduce the new electric forklift of Godrej Material Handling. The focus was emphasizing on the 'small' yet 'strong' USP of the machine.
The idea was to use the teaser to establish all the features of the product like 'small yet strong, can reach out at tall places, etc'" using "animal analogy"
We created 2 films for them, the first being a teaser, followed by the brand launch video.