Client Brief
Create a digital asset that showcases the accomplishments and thought leadership of Sterlite Power and establishes it as one of the leaders in the power transmission industry.
Idea
Created The Grid (https://thegrid.sterlitepower.com/), a quarterly digital magazine in a contemporary, easy to navigate platform. The content design was aligned to the objectives showcasing the latest innovation breakthroughs at Sterlite Power along with thought leadership articles and industry insights penned by the leadership team.
Execution
Our target audience were the technical experts in the power transmission industry. We had to create targeted content that catered to this niche audience which included investors, partners, employees, media and the government. More importantly, this digital asset also had to establish Sterlite Power’s position as thought and industry leader.
Result
The first issue was a phenomenal success. It was distributed as a newsletter to all the stakeholders, internal and external, and had a high Open Rate. Both the design and content quality were highly appreciated by the community.
