Client Brief

Create a video series to spread awareness about Mahindra group’s zero tolerance towards sexual harassment policy. The Prevention Of Sexual Harassment (POSH) series should create awareness, sensitise employees about what constitutes sexual harassment at work and encourage them to speak up.


Auditions for casting was the first challenge. The shoot location was another challenge given that the videos had to be shot in their office during working hours. We had to ensure that the shoot didn’t disturb the daily operations while maintaining the production quality of the videos.


We planned the shoot well in advance and completed the audition for actors two weeks before the actual shoot. We also shortlisted three well-lit rooms for the shoot as we had to complete the shoot in daylight and in between a busy working day to optimise production cost and time.


Our tight scripts coupled with the fine acting from actors helped us in creating videos that sensitised the employees about acceptable workplace behaviour and drove the point home. The  videos were widely appreciated across the organisation.

The Information Company

Full Service / Creative

  1. Navi Mumbai



Category Experience


51-100 Employees

Other Projects
Design Dekko - An online community for architects and interior designers
BRAND Godrej Group, 2019

PROJECT Design Dekko - An online community for architects and i...

Create a first-of-its-kind platform for the architect and interior designer community to network, engage and collaborate. The platform should be vi...

Horizons - Print and digital magazine
BRAND Tata Trusts, 2020

PROJECT Horizons - Print and digital magazine...

Design a world-class magazine to document and create awareness about the social impact created by Tata Trusts. ...

Internal and external communication campaigns
BRAND Sterling & Wilson, 2020

PROJECT Internal and external communication campaigns...

Strategise and execute internal and external communication campaigns. Internal communication to focus on employee engagement and bringing together ...

The Grid, a digital magazine
BRAND Sterlite Power, 2019

PROJECT The Grid, a digital magazine...

Create a digital asset that showcases the accomplishments and thought leadership of Sterlite Power and establishes it as one of the leaders in the ...

#BigOnIdeas campaign for Aditya Birla Group at TEDx Gateway
BRAND Aditya Birla Group, 2018

PROJECT #BigOnIdeas campaign for Aditya Birla Group at TEDx Gat...

As a catalyst for ‘Big Ideas’, one of Aditya Birla Group’s (ABG) flagship brand initiatives is its association with the TEDx plat...