Create a video series to spread awareness about Mahindra group’s zero tolerance towards sexual harassment policy. The Prevention Of Sexual Harassment (POSH) series should create awareness, sensitise employees about what constitutes sexual harassment at work and encourage them to speak up.
Auditions for casting was the first challenge. The shoot location was another challenge given that the videos had to be shot in their office during working hours. We had to ensure that the shoot didn’t disturb the daily operations while maintaining the production quality of the videos.
We planned the shoot well in advance and completed the audition for actors two weeks before the actual shoot. We also shortlisted three well-lit rooms for the shoot as we had to complete the shoot in daylight and in between a busy working day to optimise production cost and time.
Our tight scripts coupled with the fine acting from actors helped us in creating videos that sensitised the employees about acceptable workplace behaviour and drove the point home. The videos were widely appreciated across the organisation.
Full Service / Creative