Client Brief

Through a video, showcase and inform employees about the Code Red app that the Aditya Birla Group created to keep employees safe in case of emergencies and untoward situations, irrespective of their location.  


While the video was straight-forward, the timeline was very tight.



An explainer video with illustrations was created to showcase the app. We recorded the navigation to show users how easy it was to use the app, and to encourage them to avail of the service during emergencies. The video was deliberately kept short with a tight script to cater to the shrinking attention span of users. The script was written in both English and Hindi to encourage employees in non-metro areas to use the app.




The video was ready in time for the launch of the app and gave employees the required understanding about the app. It helped to inform all employees about the service offered by the Group, and both the video and app received a very positive response.

The Information Company

Full Service / Creative

  1. Navi Mumbai



Category Experience


51-100 Employees

Other Projects
Design Dekko - An online community for architects and interior designers
BRAND Godrej Group, 2019

PROJECT Design Dekko - An online community for architects and i...

Create a first-of-its-kind platform for the architect and interior designer community to network, engage and collaborate. The platform should be vi...

Horizons - Print and digital magazine
BRAND Tata Trusts, 2020

PROJECT Horizons - Print and digital magazine...

Design a world-class magazine to document and create awareness about the social impact created by Tata Trusts. ...

Internal and external communication campaigns
BRAND Sterling & Wilson, 2020

PROJECT Internal and external communication campaigns...

Strategise and execute internal and external communication campaigns. Internal communication to focus on employee engagement and bringing together ...

The Grid, a digital magazine
BRAND Sterlite Power, 2019

PROJECT The Grid, a digital magazine...

Create a digital asset that showcases the accomplishments and thought leadership of Sterlite Power and establishes it as one of the leaders in the ...

#BigOnIdeas campaign for Aditya Birla Group at TEDx Gateway
BRAND Aditya Birla Group, 2018

PROJECT #BigOnIdeas campaign for Aditya Birla Group at TEDx Gat...

As a catalyst for ‘Big Ideas’, one of Aditya Birla Group’s (ABG) flagship brand initiatives is its association with the TEDx plat...