Client Brief

Through a video, showcase and inform employees about the Code Red app that the Aditya Birla Group created to keep employees safe in case of emergencies and untoward situations, irrespective of their location.  

Execution

Challenge
While the video was straight-forward, the timeline was very tight.

 

Approach

An explainer video with illustrations was created to showcase the app. We recorded the navigation to show users how easy it was to use the app, and to encourage them to avail of the service during emergencies. The video was deliberately kept short with a tight script to cater to the shrinking attention span of users. The script was written in both English and Hindi to encourage employees in non-metro areas to use the app.

 

Result

Results

The video was ready in time for the launch of the app and gave employees the required understanding about the app. It helped to inform all employees about the service offered by the Group, and both the video and app received a very positive response.

The Information Company

Full Service / Creative

  1. Navi Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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