Revamp the Aditya Birla Group Corporate Website
Create a website that reflects Aditya Birla Group’s values, ethos and ‘Big In Your Life’ persona. Showcase the Group’s future-forward, tech-savvy side while highlighting its compassionate approach towards stakeholder value creation and community building.
Creating a website that blends corporate values with brand messages for sectors ranging from cement and metals to fashion and apparel, entailed striking the right balance of design, content and messaging. The website also needed to meet current user experience expectations of communication and technology.
We took the approach of showcasing how the Group is big in consumers’ everyday lives. We narrated stories about the indispensable nature of Group’s brands and the reach of its community- building initiatives. An AI chatbot is integrated to facilitate two-way communication. Throughout the process, we were focused on showcasing the future-forward and innovation-led nature of the Group while upholding its values. The website was created in seven global languages to address stakeholders across the world.
The focus on wholesome user experience has resulted in high traffic levels and an engaged audience who is keen to know more about the brand and share its stories with others.