Since the subject is about Tax Saving and financial, agency wanted a film which compels the audience to enjoy and at the same time get the message about tax saving investment. And to cater to a wider audience (mass), it was decided to write a spoof on CID (TV SHOW)... They wanted dramatic, hilarious and spoofy.
Idea was to re-create a scenario from CID tv show, giving a dose of humour to the audience and conveying the message that most of us make grave mistake of not investing to save tax.
It was a challenge for the director to maintain the dignity of the brand and the communication which is serious. But, re-creating the CID cell and investigation chamber, giving dramati edit and sound and great actors, we pulled off the film with ease.
Axis MF and Mirum (Agency), thouroughly enjoyed the film and a good amount of media was bought to put it across pan India. We had also dubbed the film in 7 regional languages. The conversion result was phenomenal.