Reliance Digital Air Conditioner - Wide Variety
During summer, Reliance Digital has large volume of enquiries for ACs. During a survey they realised different clients have different criteria to purchase an AC. Some need good finance options, some need flexible delivery hours (for working couples), some need quick instalation, some need wide variety. So, Reliance Digital asked us to script 4 films addressing all 4 criteria. This is one of them.
Idea was to create a simple film without any analogy, just a happy relatable family scenario.
We made the film look like a scene straight out of a family film with scenarios, characters and setting which is aspirational and entertaining.
These films were used by Reliance Digital in theatres, social media and in their 400 stores across India consecutively for two years - 2018 and 2019 during summer.