Proven - Optimum Nutrition India
Challenge was to take real sports people and make them perform on a rap song. Because Proven IP can only and only have real sports persons.
'Proven' is a format / IP that Optimum nutrition does all over the world. They use real sports person to showcase their talent and make a montage film cut on music. Indian marketing team wanted to take this format a notch up.
To add the adrenaline, we suggested doing a high octane Rap music. The Rap song was produced in house.
The song be put on various Music Streaming platforms.
And take real sportsperson who will showcase their talent.
All the artists seen performing sports are actually the people belonging to that field. No actors were used while executing this film.
This was shot using multiple cameras like Red Helium (Used for music videos), Go Pro (for fish eye lens and light weight camera), DSLR (for guerilla shoot)... It was shot at various places all across Mumbai. We had an efficient production team for execution of this kind of uncontrolled film shoot.
The rap song was trending when the PROVEN video was launched. And when we as a production house met agencies, every agency creative and servicing team had heard / seen the video. It was a successful campaign. And the client/agency were happy with the results.
Film & Production