Client Brief

A TVC for Optimum nutrition's new milk mixer, which fulfills an average person's daily protein requirement. 

The challenge was to pose it as a new product which doesn't get lost in the world of Bournvita and Horlicks. 

The VO has to be powerful, explaining a non-gym going person's daily requirement for protein which this powder will fulfill. 

Idea

The VO script had to be backed by powerful visuals showcasing a person's daily routine which requires him or her to be active physicially and mentally. The film has to end with the person feeling energetic and ready to conquer the day. 

Execution

The film was executed at various locations, shot over 2 days. Casting was done keeping in mind an urban / metro working man who is a go-getter. The visuals, VO and the product window were carefully designed keeping in mind relatibility. 

Result

Client and Agency were very happy with the execution, timelines the project was delivered in and the results it showed online. 

THE CREATIVE TRIBE

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Proven - Gold ON Standard Whey
BRAND Optimum Nutrition, 2019

PROJECT Proven - Gold ON Standard Whey ...

Challenge was to take real sports people and make them perform on a rap song. Because Proven IP can only and only have real sports persons. ...

ELSS Tax saving investment
BRAND PGIM India Mutual Fu, 2019

PROJECT ELSS Tax saving investment...

If in real life we can multi-task, so can our investment. ...

Reliance Digital Air Conditioner
BRAND Reliance Digital , 2018

PROJECT Reliance Digital Air Conditioner ...

During summer, Reliance Digital has large volume of enquiries for ACs. During a survey they realised different clients have different criteria...

Reliance Digital Air Conditioner
BRAND Reliance Digital , 2018

PROJECT Reliance Digital Air Conditioner ...

During summer, Reliance Digital has large volume of enquiries for ACs. During a survey they realised different clients have different criteria...

Reliance Digital Wide Range of TV
BRAND Reliance Digital , 2017

PROJECT Reliance Digital Wide Range of TV...

Every electronic store sells wide range, but Reliance Digital understands your requirement and helps you select the tv that suits best for your nee...