Protein ki Zimmedari
A TVC for Optimum nutrition's new milk mixer, which fulfills an average person's daily protein requirement.
The challenge was to pose it as a new product which doesn't get lost in the world of Bournvita and Horlicks.
The VO has to be powerful, explaining a non-gym going person's daily requirement for protein which this powder will fulfill.
The VO script had to be backed by powerful visuals showcasing a person's daily routine which requires him or her to be active physicially and mentally. The film has to end with the person feeling energetic and ready to conquer the day.
The film was executed at various locations, shot over 2 days. Casting was done keeping in mind an urban / metro working man who is a go-getter. The visuals, VO and the product window were carefully designed keeping in mind relatibility.
Client and Agency were very happy with the execution, timelines the project was delivered in and the results it showed online.
Film & Production