ELSS tax saving investment
AMFI (Association of Mutual Funds) wanted to make series of videos which could answer Frequently Asked Questions regarding Mutual fund investments, targeting to Tier 1 and Tier 2 youth.
Idea was to simplyfy the concept of Mutual fund investments for aam janta, and make the videos entertaining as well as informative.
We came up with a mini-series called 'World Of Subbu' - the financial expert, who has all the knowledge about mutual funds. Our agency - Mirum gave us 6-8 questions, and we wrote scripts with relatable scenarios where Subbu's friends and family members would come to him with financial queries, and he would use day-to-day analogies to explain, what appears to be, complicated jargons used in Mutual Funds.
The series was a hit. The whole online Mutual Funds Sahi hai campaign won the best campaign award in the BSFI section. Also, it's been three years, and we are now going to shoot season 3 for 'World Of Subbu'... what started as a 6 film campaign, today has over 40 videos online, all touching millions of viewership. And overall investment in Mutual Funds has seen a massive growth.