Mitti Hai Sona - Voice over based
Client wanted to make an inspirational music video for South Indian region, speaking of mitti (land) is gold. They wanted to sell the dream that every farmer, every working class, should invest in land, just the way they invest in gold, because land is gold. It appreciates, it gives you money when you need to spend for utmost priorities of your life.
The idea was to show two stories in one film.
Story 1: How investing in land could help one reap it's benefits over a period of time.
Story 2: Girl child empowerment - An average Indian farmer could fulfil his daughter's dream and make her the pride of the nation!
The execution of this video was to show a lifetime journey of a middleclass Indian farmer who invested in land, could help her daughter pursue her dreams and be the pride of the nation. The look was real, the feel was relatable yet inspirational.
The entire film was shot in an actual location in remote part of the country.
Though you see a director's cut which is VO based, the film was shot for a 4 minute music video. It was released and sent on social media / whatsapp to every target group (middle class and lower middle class) - the ones who only dream of buying land, but never could.
After the release of this inspirational video - the sales of BB Group shot up like never before.
Film & Production