Franklin Templeton Women's day
A video to showcase how an Indian woman from any part of the country is stereo-typed pertaining to their looks or their age, but they are capable of more. Thus, inspiring the Indian women to be financially independant.
Idea was to make each story stand out individually, at the same time ties-in together to make one film also.
We cast 4 women of different age group and different parts of the society, having different goals and are thriving in different settings. All four stories are linked via one common music - but with differrent instrumentation. Each story tells - She is capable of more!
The film got viewership in millions. The cut downs were targetted to various age groups and parts of the country. It surely sent a wave of inspiration and was written about in social media publication websites.
Film & Production