Client Brief

If in real life we can multi-task, so can our investment. 

Idea

The client wanted to take a different approach to market their ELSS mutual fund product, when every other mutual fund brand will be marketing their product during financial year end. So the idea was to break the stereotype and cast a female actor in a financial ad. And make a song, which holds the attention of a viewer. 

 

Execution

We decided to make the film look fresh, floral and bright. It holds attention. The casting was also locked upon an unconventional face. And the song was sung by a voice which has a bit of hiss. All these elements would hold the viewers attention, because it's a usual practice for the audience to skip any marketing material related to Finance. 

Result

The campaign was a success all over. Agency was happy with the execution. The print stills (which were taken during the shoot by our photographer in a separate photo booth setup) were published in PAN India newspapers and magazines catering to youth. PGIM definitely got some eyeballs during financial year end from the youth audience. 

THE CREATIVE TRIBE

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Proven - Gold ON Standard Whey
BRAND Optimum Nutrition, 2019

PROJECT Proven - Gold ON Standard Whey ...

Challenge was to take real sports people and make them perform on a rap song. Because Proven IP can only and only have real sports persons. ...

Protein ki zimmedari
BRAND Optimum Nutrition, 2019

PROJECT Protein ki zimmedari...

A TVC for Optimum nutrition's new milk mixer, which fulfills an average person's daily protein requirement. The challenge was t...

Reliance Digital Air Conditioner
BRAND Reliance Digital , 2018

PROJECT Reliance Digital Air Conditioner ...

During summer, Reliance Digital has large volume of enquiries for ACs. During a survey they realised different clients have different criteria...

Reliance Digital Air Conditioner
BRAND Reliance Digital , 2018

PROJECT Reliance Digital Air Conditioner ...

During summer, Reliance Digital has large volume of enquiries for ACs. During a survey they realised different clients have different criteria...

Reliance Digital Wide Range of TV
BRAND Reliance Digital , 2017

PROJECT Reliance Digital Wide Range of TV...

Every electronic store sells wide range, but Reliance Digital understands your requirement and helps you select the tv that suits best for your nee...