Case 1. To increase the number of bookings for eye test (that was also help with increased website traffic), we ran a Google Search Campaign where keywords were identified and text was created keeping the reader's intent in mind.
Case 2. Proximity Based Marketing in Partnership with Google - Vision Express had already seen good success with Google Marketing products, Videos views, Traffics, Eye Test Registrations on Landing page. So when the team heard about the launch of a new, innovative solution that optimizes towards driving people in to store, We were eager to be one of the initial beta partners for Google Local Marketing product. Our team was keen to roll this product out, but wanted to understand how the product would drive incremental footfall and sales in-store. We leveraged on across Google Products to drive footfalls versus the previous approach to just generating leads via a landing page. The Target Audience had a much better understanding of the product and its USPs when they were physically at the store. This led to an increase in Sales and Customer Retention.
1. Keeping eye tests as the hero service, we had to reach out to audience to opt for them.
2. Find a way to drive online traffic to offine stores.