Client Brief

Celebrate women and their different journeys of overcoming menstural healt challenges.

Idea

It comes as no surprise that menstrual literacy is a distant reality in our country. &Me, a brand that works towards solutions for women’s health and nutritional needs, wanted to address this and celebrate all the Unstoppable women and their menstrual health journey. To execute this idea, we reached out to many women between the age of 18 to 40 who came from different walks of life: some were brilliant achievers in their respective fields, some were local heroes and some were women who chose to pursue socially unconventional jobs.

Their journeys towards overcoming menstrual health problems reached more than 9.6 lakh individuals, generating engagement of over 17.5 lakhs. And most importantly, it inspired over 2 million women across the country.

Team Pumpkin

Full Service / Creative

  1. Mumbai | Bengaluru

Services

Clients

Category Experience

Employees

100+ Employees

Other Projects
Social Media Campaign
BRAND Freecharge, 2016

PROJECT Social Media Campaign...

For their newest feature of Chat N Pay, Freechare reached out to us for a nationwide spread social media campaign that urged users to use this new ...

Social Network Box
BRAND Pizza Hut , 2017

PROJECT Social Network Box...

Pizza Hut wanted a strategy to Increase the footfall in Pizza Hut Stores every friday for 3 months with key offering as “Unlimited Pizzas and...

Performance Marketing
BRAND Klothon, 2019

PROJECT Performance Marketing ...

Klothon wanted a strategy and execution to increase Website Traffic & generate Leads for it’s apparel collection to companies & organ...

Digital Marketing
BRAND GST STAR, 2019

PROJECT Digital Marketing...

To create buzz and awareness about the brand and filling GST through GSTSTAR platform....

That’s Personal
BRAND That’s Personal , 2018

PROJECT That’s Personal ...

The briefwas to help the brand be widely accepted in the audience. The usage of their brand products are a taboo and our job was to normalize ...