Client Brief

Hypertension may be a common chronic ailment, but is the know-how of high blood pressure and stress and tension management just as common? To tackle this question and raise awareness among people, Columbia Asia Hospitals wanted to stress on the importance of taking a BP test in a fun and interactive manner.

Idea

This was done by engaging with their audience digitally through user-generated content, contests, quizzes and more on their social page. This was also taken offline and massage chairs were placed in their hospitals to drive home the point of taking conscious steps towards stress management and hypertension checks.

The importance of this message was well-received by our audience, showing over 8.7K reach and 9.5K impressions. Most of our audience in the offline activation also opted to take a BP test, portraying that by being well-informed they were also able to take the right choices.