Client Brief
Pizza Hut wanted a strategy to Increase the footfall in Pizza Hut Stores every friday for 3 months with key offering as “Unlimited Pizzas and Garlic Bread Rs.249. Non-Veg Meal @ Rs. 299.
The Problem
People were more social than ever but how many of us were truly socializing? We were counting likes, showering love and sharing smiles but all virtually. Pizza Hut wanted to rectify this so we could socialize in the true sense of the word. They wanted to ensure that nobody was 'alone' while socializing especially when it is the time of spreading joy and cheer.
Execution
We created city wise Landing page, adopting a precise audience segmentation and Leveraging Facebook events to reach and nurture leads. We also utilised SMS marketing.
Result
- 20 million creative Impressions
- 50k People visited the website
- 13k Leads Generated
- 16k Event Response Campaign Surpassed ROI Benchmark
- Trended on Twitter
- Overall growth of 4% of the business leading to almost Rs. 2Cr in 25 days.
