Client Brief

For their newest feature of Chat N Pay, Freechare reached out to us for a nationwide spread social media campaign that urged users to use this new function in the app.

Execution

A 15 Member War Room set up 10 days before the campaign to ideate, execute and report on the campaign. With the help of various tools, Team Pumpkin helped Measure the Hashtag and UGC analysis. We identified the people who were making the maximum impact, so that they could function as the Brand Ambassador on relevant social media platforms. To Curb the Negativity due to app experience, an hourly scan was done every single day to identify and respond accordingly.

Result

- 5.9 million Tweet Impressions

- 667k Facebook Engagement

- 26.5k Retweets

- 90k Increase in Organic Followers

- 61.1k Mentions

- 5 million Organic Impressions

- 99% Positive Conversations

- 821k Interactions