Client Brief

Increase personal Instagram follower base for Dr. Priyanka Reddy, a dermatologist.

Idea

How can one utilize their time during an uncertain situation? This question was answered by Team Pumpkin’s campaign #ProductivityWhileNoActivity for Bangalore based Dr Priyanka Reddy’s DNA Skin Clinic.

A unique campaign primarily based on Instagram LIVE,  #ProductivityWhileNoActivity focused on how one can hone their talents and learn life skills while being at home during a global pandemic. Various LIVE sessions were held with experts in the fields of nutrition, fitness, photography, fashion designing, business strategy, parenting and more. Wherein questions collected from the followers and viewers were conveyed by Dr Priyanka Reddy to the expert in conversation.  

This campaign was not only successful in creating TG centric content but in also increasing overall engagement for the brand.

Team Pumpkin

Full Service / Creative

  1. Mumbai | Bengaluru

Services

Clients

Category Experience

Employees

100+ Employees

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