Case 1. A lot of moms-to-be were searching for some support about pregnancy things and many new moms had questions about breastfeeding, baby nutrition and other things. And these women turn to the internet for answers. While there are many sources of information, there was a lack of a legitimate source of knowledge that could be trusted. We put together a team of experts and conducted one-on-one interviews with each of them to tackle these questions. We took the questions that people had and shared with us and got them answered by our panel of experts that included gynecologist, pediatrician, nutrition expert, yoga expert and many more.

Case 2. Our client, MamyPoko Pants, is the first brand in India to introduce pants’ style diapers in the country. Pregnant women and new moms worrying about what they are doing and whether they are doing it right - these questions could negatively impact their health and also their baby’s well-being. There’s no one way to parent a child or give birth or be a mother and everyone has a unique journey. And we wanted to convey just that and tell mothers that whatever they chose, it’s okay. Through our campaign on Mother’s Day, we wanted moms to know that somebody was listening to them and that no questions were silly or weird. We already had a bank of verified information that they could use and the overarching feeling of being worried would be tackled with a set of simple but impactful creatives. We would reassure them that no matter what, ‘It’s Okay Mamy’.