Client Brief

The brief was simple, yet complex. We had to deivse a plan to launch the brand app to a certain mico market in Bangalore.

Execution

•Team Pumpkin Mapped the location of App audience with Pin Code Boundary.

•Total 9 Pin codes were selected in Bangalore and targeting of the campaign was restricted to the audience in these pin codes

•Search and Social were used as platform to drive App Installs across iOS and Android versions of app

•The Campaign was tracked and optimized on Pin Codes, Day of the Hour and Device to lower the acquisition cost.

•Use of Social Media and App Store Optimization enabled organic installs

Result

•5000 customers were acquired across iOS and Android

•The targeting mechanism enabled valid installs at under Rs 15/Install

• The campaign enabled launch of business for the company and further addition of services

•User feedback gathered on usability

Team Pumpkin

Full Service / Creative

  1. Mumbai | Bengaluru

Services

Clients

Category Experience

Employees

100+ Employees

Other Projects
Social Media Campaign
BRAND Freecharge, 2016

PROJECT Social Media Campaign...

For their newest feature of Chat N Pay, Freechare reached out to us for a nationwide spread social media campaign that urged users to use this new ...

Social Network Box
BRAND Pizza Hut , 2017

PROJECT Social Network Box...

Pizza Hut wanted a strategy to Increase the footfall in Pizza Hut Stores every friday for 3 months with key offering as “Unlimited Pizzas and...

Performance Marketing
BRAND Klothon, 2019

PROJECT Performance Marketing ...

Klothon wanted a strategy and execution to increase Website Traffic & generate Leads for it’s apparel collection to companies & organ...

Digital Marketing
BRAND GST STAR, 2019

PROJECT Digital Marketing...

To create buzz and awareness about the brand and filling GST through GSTSTAR platform....

That’s Personal
BRAND That’s Personal , 2018

PROJECT That’s Personal ...

The briefwas to help the brand be widely accepted in the audience. The usage of their brand products are a taboo and our job was to normalize ...