The brief was simple, yet complex. We had to deivse a plan to launch the brand app to a certain mico market in Bangalore.
•Team Pumpkin Mapped the location of App audience with Pin Code Boundary.
•Total 9 Pin codes were selected in Bangalore and targeting of the campaign was restricted to the audience in these pin codes
•Search and Social were used as platform to drive App Installs across iOS and Android versions of app
•The Campaign was tracked and optimized on Pin Codes, Day of the Hour and Device to lower the acquisition cost.
•Use of Social Media and App Store Optimization enabled organic installs
•5000 customers were acquired across iOS and Android
•The targeting mechanism enabled valid installs at under Rs 15/Install
• The campaign enabled launch of business for the company and further addition of services
•User feedback gathered on usability