The brand wanted an engagement driven campaign around their 20th anniversary which would help them boost brand awareness.
The glorious brand of Tata Shaktee (the parent company as Tata Steel) recently completed its 20 years. A campaign surrounding the Tata legacy, its milestones and trivia facts about the brand was formulated. Wherein a 13-winner contest and brand awareness posts brought to light the brand's standing and humongous share in the steel market. The series of posts reflected on various aspects of the TATA Shaktee GC Sheets and the added contest posts drove engagement of over 23K people. #GarvKe20Saal not only brought the fun element in its posts but also reached to 335K+ people creating brand awareness.