Leverage the free time people had during lockdown and create a campaign to drive brand reach and garner engagement.
The pandemic had us all stuck at home but we decided to take a positive road for our campaign ‘#FantastikMemories’ done for Candyman Fantastik by ITC.
Whether it be celebrating a birthday at home, spending time with family, working from home, or any other memory we made in this lockdown, all were equally special for us. So, for ‘#FantastikMemories’ we asked people to post their favorite stay home memories with us and the best ones got a voucher & a feature in our ‘Fantastik Memories Storybook’ we made.
The objective of the campaign was simply to help people cherish their stay home memories and leverage the UGC to elevate brand awareness and engagement.