Client Brief
To create buzz and awareness about the brand and filling GST through GSTSTAR platform.
Idea
¨ Effective Audience Segmentation
¨ Media Coverages across Print and Online Mediums
¨ Website & Landing Page Creation ( Enquiry Form)
¨ Produce content marketing across all Channels
¨ A mix of Search, Display, LinkedIn & Facebook ad units were used
¨ Carrying out a detailed market and keyword research
Execution
1. Website optimization and content marketing
a. We selected highly search intent keywords for GSTSTAR & optimised it for users considering the latest Search Engine Guidelines.
b. We completely revamped the site to improve the User experience, optimized the content, added blogs, and more information related to worry of the tax payer & how GSTSTAR is helping them, we also created lead forms helping them to convert.
2. Landing Page Creation
Our Primary Goal was users to fill GST taxes through GSTSTAR platform. the immediate process we took was to optimize the site for building smart landing pages for paid campaigns (Enterprise & Professionals) Separate landing page & Perform A/B testing.
3. Paid marketing and social
We ran multiple paid marketing campaigns (LinkedIn, Google Search & Facebook) to drive more leads & user engagement. We selected proper target segmentation inorder to get quality leads.
4. Public Relations
a. Influencers + Bloggers Coordination
b. Content Drafts for all PR Articles
c. Reporting, Updating and Analytics on all PR Activities
d. Competition + Industry Tracking
Result
Average KPIs Over a 6 Month Period:
-156 Organic keywords ranked in Top 10 position on Google
- Decreased in website Bounce Rate 22.84
- Q3 Paid leads (with cost–per- lead) of 107.34
- We gave 213 Coverages for GSTSTAR Activities on top portals
