We wanted to be imaginative when we creating Indian Fruit League by giving each fruit a story and having human element. The entire drama and competition spirit was kept in place synonymous to Indian Fruit League where each team has a story to narrate. Microsite was created and fruits battled out for the coveted title of Indian Fruit League. It led to a property creation. The entire sourcing stories of fruits was used as a base and the model of competition was kept similar to IPL. The campaign of IFL was a hit among our TG as sentiments grew positive and brand purpose of driving reach

#ShareAndRespect Video - The iconic tune of Vande Mataram was recreated for B Natural Independence Day video showcasing the sourcing as well as the widespread availability of B Natural across the country, which prides itself in sourcing 100% of their fruits only from Indian farmers. The story told through this video was about bringing together people from different parts of the country highlighting the Unity and Diversity of our nation on 73rd Independence Day while also focusing on the ingredient story of the brand.