Client Brief

APL Apollo, is India’s largest producer of Steel Pipes and Sections. It has the capacity to produce 2.5 Million Tonnes per annum and exports to over 20 countries globally. In India, it has warehouses and offices in over 29 locations.


1.       Andekhi taqat

The brief was to raise brand awareness at a mass level as not a lot of people knew about the brand’s product offerings.


2.       India’s inner strength

To promote all kinds of sports in India, APL Apollo became the principal sponsors of three main sports events that takes place in India- Indian Premiere League, Pro Kabaddi League and Indian Super League. Our job was to amplify this case further.


3.       Microsite

Masses were not aware of the usage of APL Apollo products and did not understand how the products are beneficial for them. We had to come up with a walkthrough campaign to help users understand the usage of the products.


Team Pumpkin

Full Service / Creative

  1. Mumbai | Bengaluru



Category Experience


100+ Employees

Other Projects
Social Media Campaign
BRAND Freecharge, 2016

PROJECT Social Media Campaign...

For their newest feature of Chat N Pay, Freechare reached out to us for a nationwide spread social media campaign that urged users to use this new ...

Social Network Box
BRAND Pizza Hut , 2017

PROJECT Social Network Box...

Pizza Hut wanted a strategy to Increase the footfall in Pizza Hut Stores every friday for 3 months with key offering as “Unlimited Pizzas and...

Performance Marketing
BRAND Klothon, 2019

PROJECT Performance Marketing ...

Klothon wanted a strategy and execution to increase Website Traffic & generate Leads for it’s apparel collection to companies & organ...

Digital Marketing

PROJECT Digital Marketing...

To create buzz and awareness about the brand and filling GST through GSTSTAR platform....

That’s Personal
BRAND That’s Personal , 2018

PROJECT That’s Personal ...

The briefwas to help the brand be widely accepted in the audience. The usage of their brand products are a taboo and our job was to normalize ...