Case 1. #AndekhiTaqat Campaign - APL Apollo caters to the needs of a lot of people with their products. APL Apollo products are present everywhere in the everyday lives of people and yet go unnoticed. People are not aware that they are using APL Apollo so much in their day-to-day lives. We collaborated with Amitabh Bachchan for a campaign called #AndekhiTaqat to show how APL Apollo products like steel tubes, steel planks, balcony hand rails etc. are omnipresent and contributes towards the development of nation’s infrastructure and provides the houses and offices with great strength.
Case 2. #IndiasInnerStrength Campaign - To popularize and promote the sports culture in India, APL Apollo became the principal sponsors of Delhi Capitals, Haryana Steelers and Bengaluru FC. Our social media handles were loaded with posts to promote these games and make the people aware of the sports events happening. Not just that, APL Apollo felicitated two specially-abled Olympic winners from SOS India.
Case 3. APL Apollo products have been employed in various popular construction projects. However, being in B2B space, people are not aware of the products and their usage. We developed a microsite to give users a simple, yet design centric experience. The walkthrough helped users to understand where the products are used, their technical information and how APL Apollo has contributed to the infrastructure of our nation. Within 30 days, APL Apollo world was live combined with great animation and cutting edge technology.
APL Apollo, is India’s largest producer of Steel Pipes and Sections. It has the capacity to produce 2.5 Million Tonnes per annum and exports to over 20 countries globally. In India, it has warehouses and offices in over 29 locations.
1. Andekhi taqat
The brief was to raise brand awareness at a mass level as not a lot of people knew about the brand’s product offerings.
2. India’s inner strength
To promote all kinds of sports in India, APL Apollo became the principal sponsors of three main sports events that takes place in India- Indian Premiere League, Pro Kabaddi League and Indian Super League. Our job was to amplify this case further.
Masses were not aware of the usage of APL Apollo products and did not understand how the products are beneficial for them. We had to come up with a walkthrough campaign to help users understand the usage of the products.
Full Service / Creative