Client Brief
The client wanted to build association for their product, Sugar Release Control Atta, with diabetes.
Idea
One of a kind campaign where the TG interacted with the brand not just once but for 21 days daily. Aashirvaad Sugar
Control Atta ran a 21 days fitness challenge where participants had to send their daily fitness regime in form of video,
photo or any other evaluative format.
The campaign was driven on social media and other digital platforms by encouraging users to participate for a cause to
be healthier, better and develop a habit towards daily fitness.
Campaign was a hit and drove:
2.2 Cr impressions
20 Lakh reach
8452 participants
40K+ images received
