Client Brief

Thermax (BSE: 500411, NSE: THERMAX) is an Indian engineering major providing sustainable solutions in the areas of energy and the environment. Being a shy marketer, Thermax was never explicitly into digital platforms.

  • Their objective was to be present on the first pages for their critical products and services via SEO activities.
  • To run brand awareness campaigns and ROI driven campaigns for 5 different divisions of Thermax. 
    1. Solar - Solar PV Solutions 
    2. Water and Waste Solution
    3. Chemical - Ion Exchange Resin & Construction Chemicals
    4. Thermax Onsite Energy Solutions Limited
    5. Absorption Cooling

Idea

  • Identifying the high ROI driving products/services and work towards the improvement of their digital visibility keeping the strong engineering background as the backbone of our activities.
  • Understanding each division and their respective products/services, their specifications, industrial applications, target markets and the industrial gaps which their division fulfill.

Execution

  • Their global website was revamped to make it more SEO friendly 
  • Identified high ROI driving products were focused for the next 1 year for on-page as well as off-page activities to get the website on Page 1 of SERP.
  • Technical and content modifications helped in reducing the bounce rate significantly.
  • Targeted industrial and high-traffic generating websites for off-page publishings with high quality and technical content about their various products.
  • Studying user behaviour on the website and optimizing the website flow to help in retaining high quality traffic.
  • For brand awareness and ROI driven Campaigns - Segmentation & Targeting followed by the Brand & Value Propositioning. Srict and critical Keyword & Content Strategy was designed.

Result

SEO perspective:

  • Bounce Rate reduced by 29% from 2018 to 2021.
  • Average growth of targetted keywords position on SERP (Search Engine Result Page) improved by 68%.
  • Significant increase in yearly organic traffic & overall traffic.

Brand awareness and ROI driven campaigns :

  • In a span of 3 months - 722 leads across all divisions generated with an average of 31% marketing qualification rate.
  • Over 41L+ impressions and 51k+ clicks generated.

SRV MEDIA PVT LTD

Full Service / Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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