1. ENSURE UTTRAKHAND REMAINS ON TOP OF EVERY ONES TRAVEL PLANS.
2. ENSURE IT REMAINS FAVORED CHOICE OF DOMESTIC & TRAVELERS AROUND
3. ESTABLISH UTTARAKHAND AS A DREAM DESTINATION FOR ALL.
Identifying the Role Brand played in People’s life…
Qualitative survey among our core T.A. of residing in Delhi NCR & near-by tier 2 towns revealed that upward mobile individuals enjoy their careers but the constancy of it drains them out making them unhappy about something they actually have worked for and love doing. What could be it that could just renew and refresh their love for the lives they have carved out for themselves. The land of Uttarakhand with its majestic peaks and breathtaking flora and fauna, winding rivers, religious fervor, adventure activities innocence of local people all that has the ‘proven’ capacity to put one’s mind in a state of ‘awe’ & ‘wonder’ provide instant rewinding, offering rest and instant healing to the troubled mind; was a perfect fit to the gap people felt.
The Insight: “Wish I could push a pause button for a while to my grueling Schedule”.
No stopping and or regretting the life that one has built for oneself. Uttarakhand can help you appreciate it same way you appreciated it when you began…
“TAKE THE UTTARAKHAND PAUSE”
Uttarakhand has lots to offer, the breathtaking scenic beauty (that basically underlines all), adventure activities, topmost religious spots in the country. It was decided film focusing on each will be best way to bring out the best in them Yet, synergy through tone & sound association through a signature tune worked perfectly to fulfill the objective.
Post launch there was an instant connect signature tune to Uttarakhand tourism.
The tourist inflow too was positively affected.