Launch Brand ‘Livoerb’ a product from the house of ALKEM India’s 5th largest pharma company.
Healthy People Live a Fuller Life Irrespective of Their Age.
Maximum ailments are connected to liver problems and weak digestive system especially
In among middle aged people. Livoerb helps keeping liver healthy so that one can live a active and happy life and need not avoid food which one likes which is the norm.
To achieve the marketing demand of quick saliency, connect, increased Consumer confidence & boost instant sales celebrity 'Sumona Chakrovarty'(as a central character) and established known artist for support were used.
Taking a typical India 2tier town setting where a daughter in law is tired of serving food her parents in law who are voracious eaters despite their age, subtle humor adds to a fun element engaging the consumer to wait what the reason could be….Product is revealed as the reason for their robust digestive power.
There was instant connect with the product.