Client Brief

Launch the brand KHATNIL K20. Its powerful composition takes care of the bed-bugs problem very fast.

Idea

DON’T POSTPONE THE TROUBLE. END IT NOW. ENHANCE BRAND LOYALTY.

Leverage the very well-known problem and condition of people who suffer from constant Bed-bugs problem and introduce the benefit instantly without beating around the bush.

And advice the same to consumers.

It was found that their no brand loyalty in this market. People would go by hit and trial method and accept what the retailer suggested. So the idea was to establish brand loyalty as well. 

Execution

Get consumers to identify &connect from the most common discomfort because of bed bugs. ‘ItDestroys family’s much needed night’s peaceful rest’. And then introduce the product as perfect solution for the problem in a emphatic manner Using day to day language for deeper connect.

Result

Post launch campaign the sales went up by ……percentage. Retailers study suggested that sales went up and consumers began asking for it by name and not through the problem.

From ‘ do you have some thing for bed bugs problem’ to ‘BhaiyaKhatnildena’

 

Span Communications

  1. New Delhi

Services

Clients

Category Experience

Employees

100+ Employees

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