Launch the new offering from the house of HaldiramsHalkePhulke (Hoops) in over- crowded market of MNC and local brands constant fighting for mind space.
World love smart kids. Parents are proud of their smart witty kids. Kids diet is directly connected to their mental capabilities.
Leverage the Insight and convey Taste and Health aspect of the brand.
As casual conversation of kids in a lunch break is an ideal situation when personal information is shared, and regular human behavior of one up man ship displayed. Here our protagonist who is munching our snack take on a difficult challenge safeguarding his reputation in an extremely witty manner. The brand was impeccably connected to colloquial term ‘Halke and its twin meaning (light on calories and not to be taken lightly) and lands the conversation that kids who have ‘halkePhulke’ cannot be taken lightly.
Campaign was very well received in the market.