Launch Body shaping Inner wear brand Derma wear.
JAMAO IMPRESSION BINA TENSSION
Build an instant connect with the core TA. By showing instant relevance in a setting and that TA can instantly relate to.
A successful attractive woman in her 40s who probably does not have time it takes to get in shape from the grueling hours of corporate life. But at the same time appearing fit and shape too is important because power dressing demands that. Introduce a touch of humor to lighten the moment and convey the point to engage the consumer.
After the launch of the campaign, the sales went up by a remarkable percentage. The idea of wearing the inner wear too appeared to gained momentum post-campaign, thus benefiting the category.