Client Brief

Swasti is 'Health Catalyst' organization based in Bangalore, was envisioned  to transform the lives of the marginalised communities by ensuring their access to quality healthcare. It partners with various players with the health ecosysted to address diverse health challenges.

One such challege was healthcare access to certain communities. Swasti's research helped them identify 5 such groups and 6 major barriers. The brief was to package this wisdom into a campaign that could help the health industry, public and private, become aware of this healthcare access issue in a more engaging manner, so that they could contribute towards fighting these barries in their own way. 

It was about gettting this issue on the radar and champion inclusion. 


Instead of putting out information, we chose to bring this issue alive through a concept and characters. We created isometric characters to represent each of these 5 groups and developed a concept called:

Reaching the Unreached, to create awareness about the barriers they face. This gave the issue a more engaging narrative, conceptually and visually. 



The campaign was well received and it let to further funding to develop toolkits and other resources to help address the health access barriers in a more robust and sustainable way. 


Full Service / Creative

  1. Mumbai



Category Experience


11-25 Employees

Other Projects
Kuch Pyare Pal Churao
BRAND Chalo, 2019

PROJECT Kuch Pyare Pal Churao...

Chalo is a tracking (and ticketing) app that lets the commuter know where their bus is. While in the mega metros, time is money and the time s...

We for Village
BRAND Dharma Life, 2020

PROJECT We for Village...

Unilever, through 'Transform',  has partnered with Dharma Life (an NGO working with rural India to drive inclusive prog...

Love Your Sound
BRAND Artis, 2020

PROJECT Love Your Sound...

Artis, is in a very competitive market which is as much lifestyle as it is audio accesories. The category it competes in is the value for money spa...

Ulta Hoke Thalassemia Rokke
BRAND The Wishing Factory, 2020

PROJECT Ulta Hoke Thalassemia Rokke...

Thalassemia Major, is a cruel blood disorder. It is passed on by Thalassemia Minor parents to their child (due to lack of awa...

BRAND Sneha, 2020

PROJECT #LockDownMeinLockUp...

According to the National Commission for Women, the cases of domestic violence doubled between January and March of this year. The...