This concept of 'children do as parents do, not as they say' served as a foundation for initiatives at a corporate level.
Nestlé India was keen to launch transformational initiatives which can help empower parents through the knowledge of nutrition.
We worked with Nestlé India to unlock an interesting space for their corporate communication strategy based on the insight that ‘kids do what parents do, not what they say’. This holds true even for food habits; therefore parents can be a good role model by being a:
Good Food Model.
This space was taken forward by Nestlé India through solutions and initiatives.
Full Service / Creative