Client Brief
Nestlé India was keen to launch transformational initiatives which can help empower parents through the knowledge of nutrition.
Idea
We worked with Nestlé India to unlock an interesting space for their corporate communication strategy based on the insight that ‘kids do what parents do, not what they say’. This holds true even for food habits; therefore parents can be a good role model by being a:
Good Food Model.
Result
This space was taken forward by Nestlé India through solutions and initiatives.
