While Urja as a brand has a good rural presence, it wanted to reach out to the consumers in the cities. A flavoured milk drink presented an opportunity to address this need.
To appeal to the urban audience, a youthful name was crafted. Urja Next thus became the drink for the urban buyer. The bottle wrap showcased the energy and vibrancy of the name Urja Next. Of all the flavours launched under Urja Next, almond and chocolate drinks got the best response. To further enhance the market share for these products in the urban market, a can design was executed for almond andchocolate flavoured drinks. The can added to the urban appeal of the drink while the wrap showcased the richness of the drinks in terms of its contents - almond and chocolate - respectively.
Full Service / Creative