As India's first cruise liner from Mumbai to Goa and back, Angriya wanted to welcome people to experience the joy on-board.
A full-fledged shoot on the cruise liner allowed us to give people a sneak peak into the kind of lifestyle, Angriya would offer. We called it the 'Voyage of Wows', where every moment could only be expressed in one word - wow.
At Setu, we decided to first create a visual impact of this on-board experience and then capture it in words to invite more and more people.
Through different communication touch points, we used a combination of images and words to communicate this 'wow'. The result was an overwhelming response to the launch and subsequent vouyages of Angriya.
Full Service / Creative