Client Brief

As India's first cruise liner from Mumbai to Goa and back, Angriya wanted to welcome people to experience the joy on-board.

Idea

A full-fledged shoot on the cruise liner allowed us to give people a sneak peak into the kind of lifestyle, Angriya would offer. We called it the 'Voyage of Wows', where every moment could only be expressed in one word - wow.

Execution

At Setu, we decided to first create a visual impact of this on-board experience and then capture it in words to invite more and more people. 

Result

Through different communication touch points, we used a combination of images and words to communicate this 'wow'. The result was an overwhelming response to the launch and subsequent vouyages of Angriya.

SETU

Full Service / Creative

  1. Pune

Services

Clients

Category Experience

Employees

26-50 Employees

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