Suhana wanted to promote its Ready-To-Cook product range nationally. The challenge was to illustrate the ease and convenience of using this product range for homemakers.
The narration for the TVC was in form of cricket commentary on radio. It underlined the speed and ease of cooking using Suhana RTC range.
We crafted the positioning line ‘Swaad ke champion‘ (taking forward the Tastemakers of India thought).
Full Service / Creative