Execution and Idea
The Brand Policy Campaign
Pandit Javdekar is a reputed name in the field of redevelopment in Pune. The brand sought a new corporate identity in sync with its new brand policy.
The logo was thus created using exactly these framing squares. The design logic of negative spaceand positive space was utilised to create the letters P and J, using a pair of framing squares.
We studied the brand policy in detail. Every new employee was given a pair of framing squares (set squares) that deliver perfection in design. Perfection is thus ingrained in the DNA of the organisation.
An extremely minimalistic yet comprehensive identity was created, which reflected their new brand policy.
Full Service / Creative